Words By Joey Nelson
Passionate, resourceful marketing professional with a background in sports communications who is both family-oriented and trusted by peers. Described as a positive, consistent and driven team player who strives to deliver results. A natural storyteller with extensive experience writing, developing content and managing social.
Tampa Bay Buccaneers Senior Manager, Social & Digital Content + Super Bowl LV Champion
Lead the Buccaneers’ overall content strategy, including distribution and community management across all social & digital media channels (Instagram, Twitter, Facebook, TikTok, Snapchat, YouTube and buccaneers.com)
Directly manage a social media coordinator and staff writer, in addition to collaborating with content production teams to create graphic, video, photo and written content for social & digital media channels
Lead concept development, project management and on-going content distribution for the Tommy & Gronky series, generating more than 30M+ views across key channels (YouTube, TikTok, Instagram, Twitter and Facebook)
Volunteer as a mentor in the 2021 Youth Leadership Program, a joint effort between Bucs players and staff to uplift students in East Tampa through mentorships, after-school support and community events
2020 Season Metrics: #1 in overall social growth, 1.5B+ impressions, 255M+ video views and Super LV Champions
April 2023 - Present
Social & Digital Content Manager (May 2020 - April 2023)
adidas Digital Marketing Manager, Global Basketball
Manage and support execution of the overall social strategy; including creation of social tools, community management of @adidashoops social channels and collaboration between media/influencer partners
Lead creation and execution of global basketball PR content, including: footwear press releases, seeding tactics, partnership announcements, retail copy, event briefs and recaps, talking points, bios, scripts and key messaging
Play a leadership role in the development and implementation of the basketball category’s communications strategy, including seasonal product stories, community initiatives, campaign concepts and marketplace execution
Implement comprehensive internal communications plan, including: in-depth weekly reports, PR / social roll-out calendars, informational vignettes, grassroots recaps and corporate messaging that span all business functions
Key projects include: James Harden, Damian Lillard, Donovan Mitchell, NBA ASW, WNBA and SS19 Collection
September 2018 - May 2020
Assistant PR & Digital Manager, Global Basketball (June 2015 - August 2018)
UCF Athletics Communications Assistant
Created long-form stories highlighting student-athletes for football game day programs, while also contributing print/digital articles covering all university sports to Everyday Champions and the IMG Knights Insider Magazine
Assisted in the management and creation of content across football, basketball, baseball, tennis and volleyball: previews, recaps, social media channels, gameday programs, university archives, player bios and photo galleries
Served as media contact, photographer and social media manager for UCF Women’s Tennis (2014-15)
Communications Student of the Year (2015)
May 2012 - May 2015
Tampa Bay Buccaneers PR Gameday Assistant
Performed in critical role as media-facing member of the Buccaneers’ public relations team through four seasons
Conducted post-game interviews with NFL head coaches and players while transcribing collected quotes to press for print, television and digital media coverage
Organized and distributed media packets for prominent national publications: print, radio and TV
August 2011 - December 2014
Bleacher Report Contributing Columnist
Published more than 30 articles as a contributing columnist, covering UCF & the Tampa Bay Buccaneers
Generated more than 31,140 reads and earned 10 'hot read' medal achievements
November 2011 - December 2012