DAME 3 SEEDING

Our team set out to not only compliment the Dame 3 but also elevate communities across the country with a unique “pay it forward” concept, allowing recipients to directly participate and giveback to communities that matter most to them.

GOAL: SPREAD THE ALL RISE MESSAGE & REWRITE HOW A SEEDING KIT CAN SPARK A CONVERSATION THAT’S BIGGER THAN SNEAKERS

Packaging included: milk crate, vinyl record box, cassette tape USB featuring "The Letter O" by Dame D.O.L.L.A., notebook and pen, JBL headphones and ALL Rise donation. 

• “Way more important than the shoes: @adidashoops celebrating the #Dame3 by making a $500 charitable donation. Extremely cool idea” — @brettep
• “To me, this was better than the shoes. Serious idea — and making the world a batter place is never a bad thing. Thank you” — @duke4005
• “Damian Lillard understands the importance of inspiring and paving the road for others.Thanks for the opportunity to do the same” — @hoopmag

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