ADIDAS UNVEILS ARTHUR ASHE TRIBUTE COLLECTION
The first release of the Arthur Ashe Tribute Collection, limited-edition styles of the Harden Vol. 1, Dame 3 and D Rose 7 signature basketball shoes, pays homage to the pioneering philanthropic and athletic abilities of one of the world’s greatest tennis players.
Honoring Ashe’s career and heroic passion for serving others, the Harden Vol. 1, Dame 3 and D Rose 7 editions are designed with scholastic legacy webbing, a multi-color pattern featured along the sockliner, collar and additional silhouette details for the honorary degrees he received from more than 20 universities during his life and posthumously.
Harden Vol. 1 features a black and gray knit upper capped off with premium white leather and black contrasts, while Dame 3 and D Rose 7 pair classic white uppers and black accents in homage to the traditional performance gear of Ashe’s era. The “AA” graphic printed on the left sockliner stands not just for his initials but also for AIDS Awareness and Anti-Apartheid, while the “1975” graphic pays tribute to Ashe’s Wimbledon victory and №1 world ranking. “Arthur Ashe Activist Advocate” is displayed on the right sockliner to commemorate his contributions that transcend sport to this very day. Each model also comes equipped with a custom Arthur Ashe portrait and signature hangtag.
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ADIDAS CELEBRATES JESSE OWENS WITH BLACK HISTORY MONTH COLLECTION
Inspired by the triumph of an American sports and cultural hero, adidas celebrates Jesse Owens with its Black History Month footwear collection.
The facts are simple, Jesse Owens was the most famous track and field athlete of all time, and in 1950 when the Associated Press conducted a poll to determine the greatest track and field athlete of the first half of the 20th- century, the results didn’t even come close — Owens by a landslide.
Raised in Ohio with Alabama roots, it was in the span of 45 minutes on one single afternoon on May 25, 1935, at the Big Ten Championships in Ann Arbor, Michigan that Owens electrified the sports world with the greatest one-man, one-day performance the sport had ever known — breaking three world records and tying a fourth.
One year later, at the 1936 Berlin summer games, Owens became a groundbreaking athlete and symbol for social justice and equality after a historic performance where he became the first American track & field athlete to win four gold medals in a single games, all while under tremendous global tension.
Owens accomplished the feat in track spikes hand-crafted by adidas founder Adi Dassler, who carried the glove leather spikes from his workshop in Herzogenaurach, a Bavarian village just 300 miles to the South. Owens’ athletic performance, wearing the spikes of adidas, marked one of the most significant sports and cultural moments of the 20th century.
“The Owens family is pleased to partner with adidas for Black History Month with a commemorative basketball shoe. On the feet of athletes who compete in the spirit of Jesse’s historic accomplishments, these shoes encompass the significance of one of the greatest athletes the world has ever seen.”
James Harden, Damian Lillard and Derrick Rose, among others, will debut the exclusive collection during the Martin Luther King Jr. Day games and continue to wear the commemorative editions in select games throughout February to celebrate Black History Month and honor African-American role models like Jesse.
Each model features cream tones, dark brown contrasts, gold accents and signature details including Owens’ 733 bib number treated with gold foil on the tongue and a 1936 graphic-print in the sockliner.
D Rose 6
The D Rose 6 features an aged, tumbled leather upper that pays homage to the medal-winning cleats worn by Owens, contrasted by off-white hits and a clear outsole with gold flecks. He was the first American to claim four medals at the games and gold accents on the D Rose logo, heel straps, tongue detailing, lace lock and faceted eyelets celebrate the groundbreaking feat. The sneaker also features a subtle tribute to the crowd in attendance with a black-and-white photo printed on the collar lining and back of the tongue.
D Lillard 2
Inspired by Owens’ track uniform at the games, the D Lillard 2 is designed with an off-white color palette, while the upper’s cracked, gold foil texture and accents echo the medals won. The upper is also color blocked with cream suede and mesh paneling for clean, comfortable style on and off the court. The silhouette pairs Oak Print hits with a fresh coat of vintage-white at the midsole, eyelets and heel cap that seamlessly blend with a clear outsole.
Crazylight Boost 2.5
The Crazylight Boost 2.5, worn by James Harden and Andrew Wiggins, features a mix of materials in the upper including off-white, gradient Primeknit and genuine leather with gold foil treatment. The 2.5 also includes a ‘Jesse Owens’ graphic print lace jewel and the sprinter’s name embroidered on the inside of the tongue. Gold accents on the silhouette’s lace tips and signature details deliver a true gold metal tribute.
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ADIDAS ENTERS SPRING WITH FLORIST CITY COLLECTION
adidas continues its annual tribute to spring with the Florist City Collection. Inspired by the iconic flowers that bloom in the city of Portland and the state of Illinois, the collection includes the D Lillard 2 and the D Rose 6 — a first in Derrick Rose’s signature line.
D Lillard 2
Damian Lillard introduces his third Florist City edition that represents Portland’s famous rose gardens and Rose Festival with an all-red D Lillard 2. The latest ode to the city’s favourite flower features a woven upper with a unique rose pattern and deep black contrasts. A clear graphic on the shoe’s upper panels deliver a droplet effect, while metallic Oak Print hits on the heel cap and lace lock cast a bold, reflective finish.
D Rose 6
The D Rose 6 features intimate detailing of Illinois’ state flower, the violet, which is graphically printed on the upper with dark purple and black accents. Celebrating the arrival of spring, the silhouette is designed with gold hits on the lace loop, eyelets, webbing straps, signature branding and heel cap foil treatment. The Florist City edition also features a translucent black outsole with gold flecks.
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ADIDAS CELEBRATES EASTER WITH EXCLUSIVE FOOTWEAR COLLECTION
Inspired by the tradition of dyed eggs on Easter Sunday, adidas is back with its 2016 Easter Collection featuring the D Lillard 2, D Rose 6 and player exclusives of the Crazylight Boost 2.5 for James Harden and Andrew Wiggins.
James Harden Crazylight Boost 2.5 PE
Harden’s latest player exclusive is dipped in shades of haze salmon and features a multi-layered upper with structural textures and soft, premium leather along the forefoot to deliver a lux finish. Light pink hits are featured on the laces and custom “13” wordmark while the model is also treated with a translucent outsole. Harden is set to debut the Easter colorway when the Rockets tip off against the Pacers on March 27.
D Lillard 2
The D Lillard 2 features a dyed Easter egg graphic print on the upper, while its mesh paneling, laces and Dame logos are designed in traditional pink pastel hues. To round out the Easter tribute, white details are contrasted by light blue accents on the TECHFIT bootie, outsole and midsole splatter pattern.
D Rose 6
The D Rose 6 features pastel blue tones with pink accents on the lace loop, tongue, webbing straps, heel tab and torsion bar. Designed with a marble dyed Easter egg print on the upper, the silhouette features an iced outsole, plush sockliner and clean white contrasts.
Andrew Wiggins Crazylight Boost 2.5 PE
Designed with white and gray Primeknit threads that deliver a gradient fade along the upper, Andrew Wiggins’ latest PE features a unique Easter egg graphic print treated with a gloss finish through the forefoot. Light gray accents are paired with pops of pink on the outsole, three stripes, laces and custom “AW” wordmark.
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ADIDAS SHOWCASES UNIFORM COLLECTION FOR 2016 MCDONAL’DS ALL AMERICAN GAMES
adidas and McDonald’s today debuted the new uniform and footwear collection for players competing during the 39th Annual McDonald’s All American Games www.mcdaag.com at Chicago’s United Center on March 30. The collection brings the latest adidas technology to the nation’s best high school basketball players, including both men’s and women’s jerseys that feature a modernized pinstripe design to celebrate Chicago’s iconic sports history.
The men’s collection features a three color uniform system that incorporates black and white sleeved jerseys with red accents, color-blocked game shorts and a nod to the uniforms of Chicago’s professional sports teams with pinstripe detailing. Constructed with 3M reflective materials, the jersey name and layered-numbering are hit with a metallic finish. The shorts are designed with an enlarged star and McDonald’s logo on the right leg and a graphic print on the underside of the waistband that reads “All American” when rolled up.
Comprised of red and white jerseys with black accents, the women’s collection features diagonal pinstripes along the racerback top and short bottom, pops of color on the jersey collar and reflective name and numbers. The shorts display an enlarged star and McDonald’s logo on the lower right leg, as well as a pattern comprised of McDonald’s iconic Golden Arches on the inside of the waistband.
This year’s POWERADE® Jam Fest, to be held at Chicago Theatre on March 28, includes a black and yellow uniform designed with reflective pinstripes along the men’s sleeves, women’s jersey top and on both short’s extended waistband and trim. Jersey numbers, names and the McDonald’s logo on the short are designed with reflective hits, while the McDonald’s Golden Arches logo is showcased when the waistband is rolled up.
Players will lace-up the latest adidas basketball footwear including a limited edition colorway of the D Lillard 2 and D Rose 6 signature shoes from NBA All-Stars Damian Lillard and Derrick Rose. Each shoe has red, black and white Primeknit threads, black detailing treated with a metallic gloss finish, yellow accents and a camo-print outsole while the McDonald’s All American Games logo is featured on the tongue.
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ADIDAS CELEBRATES YEAR OF THE FIRE MONKEY WITH CHINESE NEW YEAR COLLECTION
Celebrating the Year of the Monkey, the Chinese New Year Collection features limited editions of the D Lillard 2 and D Rose 6. The collection is inspired by the symbolic nature of this year’s Chinese Zodiac — the “Fire Monkey” — and features custom fire monkey graphics, tonal prints and vivid color hits.
D Lillard 2
The D Lillard 2 features a fanged fire monkey graphic print treated with a gloss finish. Designed with an all-black upper, the silhouette is constructed with nubuck detailing and breathable mesh panels. The Year of the Monkey edition is capped off by fire red and gold accents, a clear blue outsole and Oak Print details on the heel cap and BOUNCE midsole.
D Rose 6
The D Rose 6 features a fire red graphic printed on black to reveal the aggressive nature of the “Fire Monkey.” The upper is contrasted by blue accents along the tongue, webbing straps and clear outsole, while gold hits on the eyelets, signature D Rose details and adidas badging celebrate the start of the New Year. A custom D Rose graphic is also featured on the back of the tongue.
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ADIDAS BRINGS SHOES TO LIFE WITH “BALLIN’ DEAD” HALLOWEEN COLLECTION
Just in time for Halloween, adidas today unveiled the “Ballin’ Dead” pack, featuring zombie-inspired editions of the D Rose 6, D Lillard 1 and Crazy 8.
D Rose 6
The D Rose 6 features a core black upper embossed with a reflective zombie brain pattern that bleeds onto a pink STABLEFRAME midsole. Green drip graphics overlay adidas branding on the tongue, complementing the glow-in-the-dark outsole and D Rose logo prominently displayed on the heel. Pink hits at the toe cap and FITFRAME heel cage contrast the silhouette’s deep purple accents for a haunting look.
Crazy 8
Designed to show out in the dead of night, the Crazy 8 edition features an all-pink upper with a zombie brain print overlay. This adidas classic is hit with a slime green and purple splattered midsole, glow-in-the-dark outsole and three stripe branding paired with green drip graphics. Purple laces designed with glow-in-the-dark flecks are matched by purple mesh lining and pull tabs, while cross bones and a “Night of the Ballin’ Dead” graphic, both displayed on the tongue, lock this Halloween silhouette down.
D Lillard 1
The D Lillard 1 features a two-tone upper with core black hues and a slime green base running from heel to toe. A glow-in-the-dark midsole with pink splatter oozes to the outsole, while a reflective brain pattern overlays the dark silhouette. The pink lace system and heel pull tab contrast purple accents and glow-in-the-dark finishes. Dame also delivered a Halloween-inspired #4BarFriday featured in the sockliner:
October 31st…the zombies coming out the dirt
Face mask cover skins the same way it covers hurt
A disguise for the day, be someone else for what it’s worth
A time to be who you would like for once on God’s Green Earth
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ADIDAS X MARVEL’S AVENGERS UNVEIL NEW BASKETBALL SHOE COLLECTION
This summer adidas teams with Marvel Studios to introduce the limited edition Avengers basketball shoe collection.
Drawing inspiration from comic book characters of the big screen, the retro collection pays homage to Captain America, Hulk, Iron Man and Thor from the blockbuster film Avengers: Age of Ultron. Design specs include colorways tailored to each superhero, icon graphics featured in the sockliner and the Avengers logo highlighted on the tongue.
Captain America
Displaying the hero’s signature red and white stripes with adidas’ three stripes, this Crazy 97 blends a bold, blue design that calls on American tradition. The model features a metallic finish to reflect the Captain’s shield, which is also incorporated as a color shifting emblem on the sneaker’s upper.
Hulk
This T-Mac 1 boasts the Hulk’s radioactive glow and iconic purple pants as the embossed metallic pattern upper embodies his chiseled features. The Hulk Smash emblem sits atop the heel with finished Hulk green branding and a matching purple toe.
Iron Man
This Top Ten 2000 features an all red metallic upper and gold midsole representative of Iron Man’s body armor. An iced outsole plays to the hero’s propulsion thrusters, while the circular emblem on the heel symbolizes the arc reactor in Iron Man’s chest.
Thor
The reflective upper features lightning bolt flashes to represent Thor’s hammer, keeping this edition of the Real Deal true to the Avenger’s godly prowess. Gold hits at the end of the iconic three stripes reflect Thor’s chest plate and tinted grey outsoles represent his armor.