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NEW HUSTLE
Creativity in basketball continues to be redefined. Maybe it’s because the game is being rewritten night after night, league expectations and standards cast aside as NBA elite create new ways of playing a sport we’ve been obsessed with for decades.
But it’s not just the stars we cheer for on TV. It’s the trainers hustling in gyms across the country; those who rework basketball boundaries, empowering the next generation to hone their craft and put their own spin on classic moves.
To celebrate that new hustle, @adidashoops introduced an all-new video series aimed at showcasing unique ways to approach the game. And ultimately, creating a platform for young players to add new moves to their 🎒. Keep it locked to @adidashoops as we roll out the following chapters with @jlawbball, @ten000hours, @djsackmann, @dribble2much, @drewhanlen and @pjfperformance.
From your handle to your shot. That new hustle don’t stop. Time to unleash your creativity with @jlawbball, @ten000hours, @djsackmann, @dribble2much, @drewhanlen and @pjfperformance. Stay tuned.
Post 3: Under Drag | Use the drag to create separation, find balance and pull up. Just what you need to find your shot. @djsackmann
Post 2: Scissor Drop | Create with the set up. Scissor-step it back and burst forward. Up to you on how you cut it. @djsackmann
Post 1: How do you become the exception? @djsackmann is here to show you what creativity is all about.
Post 3: Quarter Turn | Retreat from the defender. Give ‘em the fake. Then create. Your turn. @ten000hours
Post 2: Down & Out | A new way to 🏀 but put your own spin on it. Sauce not included. @ten000hours
Post 1: The game we love is 24/7. @ten000hours is in the lab this week. You guys still asleep or what?
Post 3: Punch Drag | Create separation and rise to the occasion. Only counts if you finish. @jlawbball
Post 2: Jab Series | Three 🔑s to create. Core shift, ball shift and a quick jab step. How you attack is up to you. @jlawbball
Post 1: Up first @jlawbball. Here to showcase how you can create the difference in your game.