words by joey nelson
James Harden officially joined team adidas on October 1, 2015. The partnership introduced an unprecedented shift in athlete collaboration, one that tipped off with a truckload of three stripe footwear, a triple white hype drop and a commercial that celebrated Harden’s creative drive to lead and never follow.
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Introduced “Imma Be A Star” into Harden’s signature line, which later developed into his MVP campaign narrative, including: TV film, social extensions and community activation.
Harden Vol. 2 press materials span Winter '17 to Spring/Summer '18.
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Harden Vol. 1 press materials span Fall/Winter '16 to Spring/Summer '17, including launch, seeding, colorways and Project Harden.
words by joey nelson
The Letter O. Never Doubt. Oakland’s very own has a story unlike any other and from his first signature shoe to to the chapters that followed, adidas has uniquely shared his journey to fans, followers and players of the game across the globe.
Damian Lillard partnership materials span Spring/Summer ’15 to Fall/Winter '16, including D Lillard 1, D Lillard 2 and the ‘Creators Never Follow’ film.
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Dame 4 press materials span Fall/Winter '17 to Spring/Summer '18.
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Dame 3 press materials span Winter '16 to Spring/Summer '17, including launch, seeding and colorways.
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D Rose partnership materials span Spring/Summer ’15 to Fall/Winter ’16, including D Rose 6 and D Rose 7.
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Team adidas partnership materials include Kristaps Porzingis and the 2016 rookie draft class.
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This story appeared in the November ‘14 issue of the UCF Football Gameday Program. The publication, which is published six times per year, provides an inside look at UCF student-athletes, coaches and alums.
words by joey nelson
This story appeared on Bleacher Report in November ‘11 with 4,400 reads.
words by joey nelson
This story appeared on Bleacher Report in October '12 with 3,245 reads.
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This story appeared on Bleacher Report and UCF Today in November ‘11.
