ADIDAS AND D ROSE PAYS HOMAGE TO CHICAGO WITH SEVENTH SIGNATURE SHOE

As Derrick Rose prepares for the bright lights of New York City, adidas Basketball starts the next chapter of his signature series with the D Rose 7. Inspired by the Great Chicago Fire of 1871, the D Rose 7 is a tribute to Derrick’s beloved hometown of Chicago and the city that raised him.

The D Rose 7 echoes the resilience of Rose’s passion for the game and perseverance through every challenge. The silhouette introduces unique elements of strength and for the first time, incorporates full-length BOOST through a design inspired by fire and one’s willingness to rise from the ashes. Built for unmatched flexibility and comfort, the D Rose 7 is designed to harness the raw energy of Derrick’s style of play, including powerful strikes against defenders in traffic and speed at both ends of the floor.

“Chicago’s always been my home and this shoe represents the city that made me the man I am today. From how I play the game, how I live my life and how it’s prepared me for my next step in New York,” said Rose. “It’s the perfect tribute to the city and fans that helped raise and support me. It’s built for my game and gives me an added incentive knowing that I’m carrying my city with me on every play.”

True to the history of the Great Chicago Fire and the city’s spirit to rebuild, the D Rose 7 embraces cues from the fluid, yet sharp and unpredictable, shape and motion of fire through a variety of Primeknit color combinations. The silhouette also displays four stars on the heel cage honoring the Chicago flag plus a flame-inspired TPU shank and D Rose signature.

“For each D Rose signature shoe, we focus on a very specific element of storytelling behind what inspires Derrick on and off the court,” said Brian Foresta, vice president of Global Design, adidas Basketball. “With the D Rose 7, we’re ensuring that Derrick’s hometown is never far from him on and off the court. His perseverance and passion to rise above every challenge is what makes him special, so we focused on bringing that to life.”

The D Rose 7 reimagines the brand’s most innovative technology, delivering endless comfort and unrivaled performance:

Full-Length BOOST - The D Rose 7 is the first in the Rose franchise to feature full-length BOOST cushioning for long-lasting comfort and infinite energy return. Incorporating a reinforced TPU shank for stability throughout the outsole, the D Rose 7 is tuned for hard cuts against defenders.

Smoke Traction - Inspired by smoke rising from flames, the D Rose 7 is primed with herringbone traction that delivers optimum grip and control for one of the game’s quickest and most explosive players.

Lockdown Support - To support rapid drives to the rim and speed at both ends of the court, a hinged mid-foot lacing panel attaches to a split heel cage and GEOFIT molded collar to increase stability, lockdown and sock-like fit.

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DERRICK ROSE AND ADIDAS LAUNCH D ROSE 6

A kid from Chicago’s Englewood neighborhood is not supposed to be the №1 overall pick by his hometown team and the youngest MVP in NBA history. The league’s top point guard is not supposed to have his will tested by suffering back-to-back season ending injuries and become nearly written off. But not every player is Derrick Rose, who learned toughness and resilience from his family and neighborhood to develop an aggressive game and cold, confident demeanor that remains unchanged.

Derrick continues to prove that he will never stop. Returning to the playoffs for the first time in nearly three years, he averaged more than 20 points and 6 assists and drained an unforgettable buzzer-beater to help give the Bulls a victory in Game 3 of the Eastern Conference Finals. While the squad would drop a hard fought series, Rose proved he’s still capable of dominance on the court.

“Nobody believed in me except my friends, my family, my fans and my city,” said Rose. “That’s all I need. My goal is to get back to work and bring it every day.”

Embodying Rose’s journey of overcoming adversity with hard work and perseverance, adidas unveils the D Rose 6. Inspired by his will to never stop, the silhouette is designed to elevate his aggressive game and compliment his drive to win championships.

“This is the second shoe I’ve been able to wear with Boost and the comfort and energy you get back is crazy. I’m not going to wear another basketball shoe that doesn’t have Boost,” Derrick said. “adidas also brought a lot of details about Chicago that I think my fans will love.”

The D Rose 6 comes equipped with forefoot and heel Boost cushioning engineered for basketball movements to ensure energy return and comfort. The bold, rugged FITFRAME heel cage and straps are constructed to deliver an adaptive fit and represent his countless hours spent in the gym. A herringbone traction pattern, inspired by woodgrain textures and design, adds optimum grip for drives to the basket.

Blending details inspired by the city of Chicago with premium materials for a luxury finish, the D Rose 6 features the six-point star of the Chicago flag at the base of the laces and six reflective lines in the heel. The silhouette’s diamond pattern upper and faceted eyelets call on the sharp, bold architecture of the city with a rugged feel to match Rose’s play.

“Derrick is in a different place than he was a few years ago and we wanted to create a shoe that shares his focus to bring a championship home,” said Brian Foresta, vice president of Global Design, adidas Basketball. “Our close work with Derrick allowed us to design a shoe that reflects his journey and helps build his game.”

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DERRICK ROSE AND ADIDAS UNVEIL D ROSE 6 ‘SOUTH SIDE LUX’

adidas today unveiled an all-new colorway of the D Rose 6 signature basketball shoe. Inspired by his will to never break, the D Rose 6 is designed to elevate Derrick’s aggressive game and compliment his cold and confident demeanor.

With signature details influenced by Chicago, the “South Side Lux” reflects Derrick’s journey of sacrifice and hard work from the South Side to becoming one of the best point guards in the game. The shoe also features details inspired by Derrick’s appreciation for cars and blends premium materials to deliver a bold, luxury finish on and off the court.

Clear gray suede contrasts the perforations in the upper for enhanced breathability and style on the court while faceted eyelets call on the sharp, bold architecture of the city with a rugged feel to match Derrick’s play. Accented black details, a synthetic leather tongue and a tinted camo outsole reflect Derrick’s passion for bold, clean style.

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