HARDEN VOL. 1 SEEDING

Keys to success - disrupt what has been deemed traditional in the seeding space and showcase Harden Vol. 1 in the most premium way.

Packaging included: gold slip cover, sticker pack and 24-page zine featuring colorway details and interviews with Harden.  

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WELCOME TO PROJECT HARDEN

LAS VEGAS, Nevada - July 21, 2016 - At #LVL3 in Las Vegas James Harden introduced Project Harden, the superstar's story in a way it's never been told and never experienced. Since beginning the partnership last fall, adidas and James have worked hand in hand to create the next wave of basketball style on and off the court.

The first chapter of Project Harden was a glimpse into the co-creation process through the world of virtual reality that allowed fans to hear directly from James and catch a sneak peek at the future.

The following 12 weeks showcased a new chapter of Harden’s story on the @ProjectHarden Instagram channel, including the official unveil of his signature mark and behind the scenes action with the design team, creation of product, on-court testing and clues of what’s to come.

First Impressions
Assisted in project management for the 'First Impressions' shoot, which captured the reactions of high school basketball players experiencing Harden Vol. 1 for the first time. Resulted in nine unique posts featured on the @ProjectHarden Instagram channel. 

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